Investing in data management is the answer for companies seeking to make more strategic decisions. The client we will talk about today has accumulated extensive experience in data management and quality projects for over 40 years.
There are numerous reasons why companies invest in data, with increased revenue and organizational growth being among the main drivers. Currently, our partner relies on Datum to work on the CRM area of a Brazilian cosmetics industry and integrate data with marketing tools, point of sale systems, and customer service.
Project developed
The work carried out consists of building a unified view of data from various brands within the group, supporting the operation of different channels (physical stores, e-commerce, direct sales, and customer service).
Using the cosmetics industry’s data lake, the company provides data management services by processing, standardizing, and generating a single view of information through modern and efficient technologies like Python and Apache Airflow. This ensures that the end customer has a document that is both easy to understand and comprehensive.
Datum is also implementing additional improvements to the project, such as enhancing the programming code used to manage and orchestrate it, making it more scalable and easy to maintain. We aim to continue contributing accurate and high-quality data to drive the growth of various businesses.
