Successful 21st century ventures are marked by their ability to stay in line with industry trends and drive innovation. To be part of this group, businesses must always look for ways to execute new ideas. One of them is the investment in innovation squads.
If you want to know what innovation squads are and how your brand can bet on them, read the text below!
What are innovation squads?
Innovation squads are groups of professionals aimed at promoting a culture of innovation within the corporate environment.
These teams have, as their main characteristic, being multidisciplinary, with a high level of autonomy and flexibility. Thus, they can execute projects to optimize the brand’s portfolio of products and services.
What is the purpose of innovation squads?
The application of this strategy in the corporate environment has as main objective to increase the level of innovation within the company.
From the analysis and optimization of processes, some changes are promoted to put the company ahead of the competition.
In this way, it is possible to find new ideas for everyday problems, in addition to increasing the level of quality of existing services and products.
Why should you invest in this strategy?
Investing in this strategy allows the business to expand its ability to stand out from the competition by choosing smarter and more innovative processes.
This contributes to making the brand more competitive and improving its positioning in front of customers. At the same time, it facilitates the optimization of internal routines, which leads to some benefits, such as:
- increased agility and productivity;
- more team engagement in internal projects;
- greater autonomy for teams to make decisions;
- integration between sectors.
How did Spotify build innovation squads?
Spotify has managed to mark its place in the worldwide streaming market. The company became famous for using the innovation squad model in its daily routine, mixing this practice with the use of agile methodologies and IT integration in internal processes to beat the competition and attract better results.
At Spotify, squads are made up of small teams, which must make small deliveries on their projects daily. This way, problems can be quickly assessed and changes adopted more quickly.
Many of Spotify’s innovation projects are also autonomy-driven. This guarantees teams the ability to make decisions quickly and safely, enabling the creation of a culture of innovation in all sectors.
Every successful company works to constantly innovate, as the promotion of innovation helps businesses to be more competitive, in line with market standards and the profile of their customers. In this context, innovation squads are a great way to bring innovation into your brand’s culture.
They help the company to have teams more involved in strategies that improve the level of innovation in the day to day of the business. Thus, the search for new ways to deliver results will be part of the internal culture, maximizing the brand’s competitiveness.
To adopt innovation squads, it is important to have a specialized partner. Find out how Datum can help optimize your business with technology and innovation!
